Never Came by Joao Arraes is a Sad Love Story
Sarah Robson — July 13, 2012 — Fashion
References: joaoarraes & bentrovatoblog
Never Came by Joao Arraes features model Luana Teifke from One Model Management. This sad editorial tells the story of a young wife waiting for her husband who is out at sea.
As years pass, the woman waits and waits, and she promises not to stop waiting for her husband. She knows that he husband is realistically dead, but she is committed to wait forever, regardless. This series was captured on a dock near the water to represent the lost love out at sea.
Joao Arraes is a photographer from Recife, Brazil and has captured and styled the model in crocheted and hooded sweaters, black heels, t-shirts and long skirts. This editorial symbolizes an unbreakable love, and a woman who never gives up.
As years pass, the woman waits and waits, and she promises not to stop waiting for her husband. She knows that he husband is realistically dead, but she is committed to wait forever, regardless. This series was captured on a dock near the water to represent the lost love out at sea.
Joao Arraes is a photographer from Recife, Brazil and has captured and styled the model in crocheted and hooded sweaters, black heels, t-shirts and long skirts. This editorial symbolizes an unbreakable love, and a woman who never gives up.
Trend Themes
1. Monochromatic Widow Pictorials - The trend of monochromatic pictorials featuring stories of grief and mourning provides opportunity for disruptive innovation in the photography industry by exploring more nuanced representation of emotions and experiences.
2. Sad Love Stories - The trend of creating emotionally charged storytelling through fashion editorials provides a disruptive opportunity for the fashion industry, specifically in creating more in-depth character and plot development to appeal to a wider audience.
3. Never-ending Devotion - The trend of exploring the human condition of never-ending devotion provides an opportunity for disruptive innovation in the literature industry by exploring storytelling techniques that can evoke empathy and connect with readers in a more intimate way.
Industry Implications
1. Photography - The photography industry should explore how to better use the concept of grief and mourning within editorials through story-driven and nuanced representations of emotions and experiences.
2. Fashion - Fashion brands should take advantage of the storytelling potential of fashion editorials by developing new methods to create deeply relatable and authentic characters that can appeal to a broad audience.
3. Literature - The literature industry should investigate emotionally charged storytelling techniques that explore the range of human emotions to deepen reader connection and engagement in the storyline.
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