Netflix Previews Give Viewers a Snapshot of the Content Available
Joey Haar — December 7, 2016 — Pop Culture
References: media.netflix & mashable
Netflix previews are a new feature from the streaming video service, aimed at solving one of the most pervasive and frustrating side effects of having a subscription. The previews will automatically play as users scroll through content, making it easier for users to get an idea of what's in store for them should they decide to start watching.
Despite -- or rather, because of -- Netflix massive amount of content, nearly every Netflix user gets afflicted by a condition known as the paradox of choice. The paradox of choice is the idea that as one's choices increase, users' indecision about which item to choose makes them less likely to make a decision when compared to having less options. Any Netflix user is more than familiar with this paradox, having spent hours scrolling aimlessly before closing the site entirely. The Netflix previews hope to alleviate this condition.
Despite -- or rather, because of -- Netflix massive amount of content, nearly every Netflix user gets afflicted by a condition known as the paradox of choice. The paradox of choice is the idea that as one's choices increase, users' indecision about which item to choose makes them less likely to make a decision when compared to having less options. Any Netflix user is more than familiar with this paradox, having spent hours scrolling aimlessly before closing the site entirely. The Netflix previews hope to alleviate this condition.
Trend Themes
1. Personalized Content Previews - By automatically playing previews as users scroll through content, this trend aims to provide personalized snapshots of the available content, helping users make faster decisions on what to watch.
2. Streamlined Decision-making - The introduction of Netflix previews addresses the issue of the paradox of choice by providing a streamlined browsing experience, reducing user indecision and increasing engagement.
3. Enhanced User Experience - The implementation of video previews in streaming services like Netflix enhances the overall user experience by providing a quick glimpse into the available content, making it more appealing and enticing.
Industry Implications
1. Streaming Entertainment - The streaming entertainment industry can leverage personalized content previews to improve user engagement and make the browsing experience more efficient and enjoyable.
2. User Interface Design - Companies specializing in user interface design can capitalize on the trend of streamlined decision-making by developing innovative browsing interfaces that prioritize ease of use and content previews.
3. Video-on-demand Platforms - Video-on-Demand platforms can adopt the trend of enhanced user experience through video previews, providing users with a valuable tool for exploring and choosing content efficiently.
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