This Netflix Infographic Shows What Americans Watch By State
Omar Yusuf — July 13, 2011 — Business
By compiling information from users, this Netflix infographic intuitively shows what movies Americans enjoy most by state. If you’re at all familiar with American geography, you’ll notice an interesting trend: Americans tend to watch films which revolve around the state they live in.
For instance, the Netflix Infographic users from Ohio seem to have disproportionately ordered the movie ‘The Oh in Ohio.’ Subscribers from Montana seem to love ‘Montana Sky.’ New Yorkers, more often than not, ordered the anthology film ‘New York Stories,’ while movie-watchers in Kansas opted instead to see ‘What’s the Matter with Kansas?’
In fact, the only state whose inhabitants didn’t feel the need to wax their hometown pride is Mississippi. Instead, natives of the southern state chose to rent ‘Beverly Hills Chihauhau.’ Really, Mississippi, really?
For instance, the Netflix Infographic users from Ohio seem to have disproportionately ordered the movie ‘The Oh in Ohio.’ Subscribers from Montana seem to love ‘Montana Sky.’ New Yorkers, more often than not, ordered the anthology film ‘New York Stories,’ while movie-watchers in Kansas opted instead to see ‘What’s the Matter with Kansas?’
In fact, the only state whose inhabitants didn’t feel the need to wax their hometown pride is Mississippi. Instead, natives of the southern state chose to rent ‘Beverly Hills Chihauhau.’ Really, Mississippi, really?
Trend Themes
1. State-themed Movies - Opportunity for filmmakers to create state-based films for an audience already interested in that location.
2. Localized Marketing Tactics - Brands can utilize this trend to create targeted campaigns based on the popular content of a specific area.
3. Data-driven Content Creation - By using subscriber data, streaming services can create content tailored to the interests of specific regions.
Industry Implications
1. Entertainment - Movie studios and streaming services can use this data to create more targeted content.
2. Tourism - State and city tourism boards can use this data to market their destinations more effectively.
3. Data Analytics - Companies that specialize in data collection and analysis can help businesses make decisions based on regional patterns and preferences.
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