The NEST by Ivan Zhang Transitions from Boat to Bolster
Amelia Roblin — October 11, 2013 — Art & Design
References: apostrophe-ivandesign
Listen up campers, the NEST by Ivan Zhang boasts the ability to satisfy your needs in the tent and on the lake. This nifty inflatable product can function as both an air mattress and a recreational boat.
The A'postrophe Design project was inspired by the ghost glass fish with its transparent body. This product has been made with clear plastic material that's designed to be blown up to a broad and comfortable thickness. It isn't, however, simply transitional in the very same form, for it was thoughtfully enhanced by cords and carabiners on the inside.
With all ropes loose, the NEST by Ivan Zhang makes a great dry-land cushion. If you want to take it onto the water, clipping the spring hooks creates a cozy indentation to keep you a little dryer.
The A'postrophe Design project was inspired by the ghost glass fish with its transparent body. This product has been made with clear plastic material that's designed to be blown up to a broad and comfortable thickness. It isn't, however, simply transitional in the very same form, for it was thoughtfully enhanced by cords and carabiners on the inside.
With all ropes loose, the NEST by Ivan Zhang makes a great dry-land cushion. If you want to take it onto the water, clipping the spring hooks creates a cozy indentation to keep you a little dryer.
Trend Themes
1. Multi-use Inflatables - The NEST by Ivan Zhang's ability to function both as a mattress and a boat represents an opportunity for the multi-use inflatable trend.
2. Outdoor Comfort Innovation - The NEST by Ivan Zhang's addition of cords and carabiners on the inside to enhance the comfort of the inflatable product presents an opportunity for the outdoor comfort innovation trend.
3. Versatile Recreational Products - The NEST by Ivan Zhang's ability to function as both a mattress and a boat showcases an opportunity for the versatile recreational products trend.
Industry Implications
1. Outdoor Recreation - The NEST by Ivan Zhang represents an innovation opportunity within the outdoor recreation industry with its ability to function as both a mattress and a boat.
2. Inflatable Products - The NEST by Ivan Zhang highlights an innovation opportunity within the inflatable products industry with its addition of cords and carabiners to enhance comfort.
3. Outdoor Comfort Equipment - The NEST by Ivan Zhang presents an opportunity for innovation within the outdoor comfort equipment industry as a versatile and comfortable recreational product.
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