The Nescafe Alegria is Specifically Designed for Small European Establishments
Katherinev123 — February 11, 2012 — Lifestyle
References: nescafe-alegria & brandingmagazine
Commercial espresso machines are often costly and typical coffee makers usually offer only one-note brews, but changing that is the Nescafe Alegria, an affordable coffee maker that allows small businesses in Europe to make specialty drinks for customers without having to invest in larger scale appliances.
The Nescafe Alegria features a small and practical design and gives small businesses -- with fewer than 10 employees -- the opportunity to offer their customers specialty coffee beverages such as cappuccinos, lattes and macchiatos at the push of a button. The Nescafe Alegria uses only one cartridge that contains enough coffee (115 g) to make 40 cups of cappuccino or 120 cups of espresso and because it steams milk using a hot water jet at the top, no milk passes through the device, which ensures easy cleaning.
According to Michiel Kernkamp, Head of Beverages of Nestle Professional, "The days of a plain black coffee are over. Consumers want something more complex. It’s an advantage for small businesses like hairdressers, florists or car dealerships to be able to offer their clients a latte macchiato or cappuccino at the touch of a button."
The Nescafe Alegria features a small and practical design and gives small businesses -- with fewer than 10 employees -- the opportunity to offer their customers specialty coffee beverages such as cappuccinos, lattes and macchiatos at the push of a button. The Nescafe Alegria uses only one cartridge that contains enough coffee (115 g) to make 40 cups of cappuccino or 120 cups of espresso and because it steams milk using a hot water jet at the top, no milk passes through the device, which ensures easy cleaning.
According to Michiel Kernkamp, Head of Beverages of Nestle Professional, "The days of a plain black coffee are over. Consumers want something more complex. It’s an advantage for small businesses like hairdressers, florists or car dealerships to be able to offer their clients a latte macchiato or cappuccino at the touch of a button."
Trend Themes
1. Specialty Coffee Makers - Affordable coffee makers that allow small businesses to make specialty drinks are disrupting the market and providing niche opportunities for entrepreneurs.
2. Small Business Coffee Solutions - The rising trend of small business coffee solutions is enhancing consumer experiences and streamlining operations for business owners.
3. One-note Brew Alternatives - Innovative coffee makers that offer a variety of specialty coffee beverages are shaking up the market and providing consumers with more options than ever before.
Industry Implications
1. Hospitality - Specialty coffee makers provide affordable solutions for small hotels, bed and breakfasts, and other small establishments looking to enhance guest experiences.
2. Small Business - In the highly competitive small business market, affordable coffee solutions provide a unique value proposition for entrepreneurs looking to differentiate their offerings.
3. Food and Beverage - Innovations in the coffee market are driving growth and providing opportunities for entrepreneurs to tap into the thriving food and beverage industry.
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