The Nes R.O.B. Lamp Pays Tribute to a Retro Nintendo Marketing Ploy
Michael Hines — July 3, 2013 — Art & Design
The NES R.O.B. lamp is one piece of gamer furniture that only the most hardcore of video game enthusiasts will dig. The R.O.B. (Robotic Operating Buddy) was created by Nintendo as a way to differentiate its NES from the tons of other consoles available in America. It could rotate 360 degrees, move its arms, pick up objects and play two games.
The R.O.B. was a marketing ploy more than anything else, but it was still successful. That being said, the spunky robot faded into obscurity, much like Nintendo's other 1980s creations. (Anyone remember the power glove?) Etsy merchant Woody6Switch has given the robot new life, turning it into the ultimate niche gamer desk lamp. He has preserved the robot's functionality, meaning that this may be the only lamp that can pick objects up and play NES games. The NES R.O.B. lamp is currently on sale for $125.00
The R.O.B. was a marketing ploy more than anything else, but it was still successful. That being said, the spunky robot faded into obscurity, much like Nintendo's other 1980s creations. (Anyone remember the power glove?) Etsy merchant Woody6Switch has given the robot new life, turning it into the ultimate niche gamer desk lamp. He has preserved the robot's functionality, meaning that this may be the only lamp that can pick objects up and play NES games. The NES R.O.B. lamp is currently on sale for $125.00
Trend Themes
1. Retro Gamer Furniture - Opportunity to create unique and nostalgic furniture pieces that appeal to hardcore video game enthusiasts.
2. Reviving Retro Gaming Accessories - Opportunity to transform obsolete gaming accessories into functional and stylish decor items.
3. Niche Gamer Merchandise - Opportunity to cater to niche gaming markets by creating specialized merchandise like gamer desk lamps.
Industry Implications
1. Furniture Manufacturing - Opportunity for furniture manufacturers to tap into the niche market of retro gamer furniture.
2. Gaming Accessories - Opportunity for gaming accessory manufacturers to create nostalgia-inducing products that have a functional purpose.
3. E-commerce Retail - Opportunity for online retailers to cater to niche gamer markets by offering unique and specialized merchandise like retro gamer lamps.
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