NERF x Super Heroic Has Compartments to Hold NERF Products
Laura McQuarrie — August 6, 2019 — Life-Stages
References: superheroic & prnewswire
The collaborative NERF x Super Heroic collection introduces a gender-neutral, NERF-branded line of clothing and shoes with pockets and compartments that are useful for holding NERF products. The collection includes designs like the TMBLR v2 in all-new colors, plus brand-new styles like the JMPR v2 with an alternative closure in the form of elastic laces and a toggle system.
Also in the gender-neutral collection for kids, there are t-shirts and joggers that will be perfect for back-to-school season and continued play. The youthful apparel and footwear designs were specifically created to encourage immersive, active play, as well as capture the freedom and wonderment of childhood, limitless creativity and the shared values between Hasbro and Super Heroic.
Also in the gender-neutral collection for kids, there are t-shirts and joggers that will be perfect for back-to-school season and continued play. The youthful apparel and footwear designs were specifically created to encourage immersive, active play, as well as capture the freedom and wonderment of childhood, limitless creativity and the shared values between Hasbro and Super Heroic.
Trend Themes
1. Immersion-based Apparel - Create clothing with built-in compartments or features that enhance user experience of a related product, such as Super Heroic's NERF collection.
2. Gender-neutral Designs - Offer options that don't adhere to traditional gender expectations, as seen in Super Heroic's collaboration with NERF.
3. Kid-centric Functional Clothing - Design clothing specifically for kids that allows for continued play and encourages active, imaginative play, as with Super Heroic's NERF collection.
Industry Implications
1. Toy Manufacturing - Collaborate with clothing brands to create immersive experiences and generate new ways to play with products, as demonstrated with Hasbro's work with Super Heroic.
2. Athletic Apparel - Create clothing with features, such as pockets and compartments, that cater to the needs of enthusiasts of specific activities, as seen in Super Heroic's NERF collection.
3. Fashion - Incorporate design elements from one industry into another, such as Super Heroic's use of NERF branding and playfulness in their clothing collection.
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