For Better or for Worse, 80s Are Back With a Vengeance
Jessica Marcel — October 21, 2009 — Fashion
References: etsy & craftastrophe.net
These 80s neon confetti tights are so classic it's a little surprising they even exist. They look like a wardrobe reject from Saved by the Bell or (as Craftastrophe points out) Kimmy from Full House.
Neon confetti tights aren't meant to be worn in public, no matter how sarcastic the statement you're trying to make. These may come in handy for Halloween, but we better not see them after November 1st.
Implications - Consumers are intrigued by retro fashion apparel because they harken back to days when these consumers were young or wished they were a part of. Corporations that are able to produce nostalgia-inducing products have the potential to generate lots of revenue because consumer demand for decade specific items are at an all-time high since they're trying to recapture their youth.
Neon confetti tights aren't meant to be worn in public, no matter how sarcastic the statement you're trying to make. These may come in handy for Halloween, but we better not see them after November 1st.
Implications - Consumers are intrigued by retro fashion apparel because they harken back to days when these consumers were young or wished they were a part of. Corporations that are able to produce nostalgia-inducing products have the potential to generate lots of revenue because consumer demand for decade specific items are at an all-time high since they're trying to recapture their youth.
Trend Themes
1. Retro Fashion Apparel - Opportunity for corporations to generate revenue by producing nostalgia-inducing products.
2. Decade-specific Items - Growing demand for products that allow consumers to recapture their youth.
3. Intrigue with Retro Fashion - Increased interest in fashion items that harken back to a bygone era.
Industry Implications
1. Fashion Industry - Opportunity for fashion brands to capitalize on the demand for retro fashion apparel.
2. Retail Industry - Retailers can benefit from selling decade-specific items that cater to consumers' nostalgic desires.
3. Cosmetic and Beauty Industry - Opportunity to create makeup and beauty products that complement and enhance retro fashion trends.
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