Neom Organics' Pop-Up Shares Solutions for Stress, Sleep & Energy
Laura McQuarrie — November 5, 2019 — Business
References: neomorganics & cosmeticsbusiness
Neom Organics created a pop-up experience in London to help shoppers uplevel their sense of well-being with products from its Sleep, De-Stress, Energy and Mood Boosting ranges. In a complimentary consultation with one of the beauty brand's "Neomologists," shoppers will be able to discover how they can better support their wellness with all-natural fragrances.
The brand also offers a Scent Discovery test, which invites consumers to inhale various fragrances and discover the scent that they feel the most drawn towards. While Neom Organics' products for sleep are crafted with scents like English lavender, sweet basil and jasmine, it also offers uplifting scents like zesty lemon and mandarin, white neroli and refreshing wild mint.
Neom Organics makes it easy for people to integrate solutions for sleep, mood-boosting and more into their daily lives with hand balms, candles and body oils.
The brand also offers a Scent Discovery test, which invites consumers to inhale various fragrances and discover the scent that they feel the most drawn towards. While Neom Organics' products for sleep are crafted with scents like English lavender, sweet basil and jasmine, it also offers uplifting scents like zesty lemon and mandarin, white neroli and refreshing wild mint.
Neom Organics makes it easy for people to integrate solutions for sleep, mood-boosting and more into their daily lives with hand balms, candles and body oils.
Trend Themes
1. Wellness Pop-ups - Creating unique physical experiences and personalized consultations to offer products promoting physical and mental well-being can boost brand loyalty and awareness.
2. Scent-driven Marketing - Incorporating scent discovery tests and pairing scents with specific wellness benefits can enhance the consumer experience and encourage repeat purchases.
3. All-natural Fragrances - With consumers seeking out more natural alternatives, offering all-natural fragrances can attract health-conscious consumers and create new product offerings.
Industry Implications
1. Beauty and Personal Care - By creating unique wellness experiences, beauty and personal care companies can differentiate their products from competitors and capture a larger market share.
2. Retail - In-store pop-up experiences can drive foot traffic and create a buzz around a brand, offering new opportunities for brick-and-mortar retail businesses.
3. Health and Wellness - Consumers are prioritizing their health and seeking out natural products, offering opportunities for companies to expand into the health and wellness industry with all-natural product offerings.
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