ASICS and Studio Hagel Join Forces on the Stealthy NEOCURVE
Amy Duong — November 1, 2024 — Art & Design
References: asics
Studio HAGEL works in collaboration with ASICS on a new footwear model in the form of the ASICS NEOCURVE. This is a unique result rooted in sustainability and transparency. The silhouette is crafted from grinded-up footwear with headstock materials and defective shoes.
This brings forth the circular design element as the brand also taps Fast Feet Grinded, a Dutch shoe recycling company to help in the manufacturing process. The result is a low-profile silhouette resting on top of a curved sole unit at the base which is informed with a bounce to it. The sleek aesthetic is finished with a technical and futuristic look with metallic details on the tongue and logo to round it all out.
Image Credit: ASICS
This brings forth the circular design element as the brand also taps Fast Feet Grinded, a Dutch shoe recycling company to help in the manufacturing process. The result is a low-profile silhouette resting on top of a curved sole unit at the base which is informed with a bounce to it. The sleek aesthetic is finished with a technical and futuristic look with metallic details on the tongue and logo to round it all out.
Image Credit: ASICS
Trend Themes
1. Sustainable Shoe Recycling - The use of grinded-up footwear and headstock materials in new shoes highlights a shift towards eco-friendly production practices.
2. Circular Design Innovations - Circular design incorporating recycled materials is gaining traction, promoting long-term sustainability in fashion manufacturing.
3. Futuristic Footwear Aesthetics - The integration of metallic details and unique silhouettes points to a rising trend in futuristic and technical shoe designs.
Industry Implications
1. Footwear Manufacturing - Innovations in recycling defective shoes are transforming traditional footwear production processes.
2. Recycled Material Processing - Growth in the use of headstock and defective shoes as raw materials is driving advancements in sustainable material processing.
3. Fashion and Apparel - The trend towards sleek, technical aesthetics in sustainable products is impacting design standards in the broader fashion industry.
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