Japan's Grungy 'Neighborhood' Store is Perfect for Fashionable Bikers
— May 20, 2013 — World
References: highsnobiety
Located in Tokyo, the Neighborhood store is the first and last stop for biker fashion in Japan. With a grungy entranceway and a darkened interior, Neighborhood radiates with an underground vibe.
The clothing ranges from military-style jackets to janitor-esque jumpsuits and is displayed on industrial clothing racks amidst an array of unique display pieces. One of these displays is a teepee, complete with a Native American wax figure and a covered wagon backdrop. Another eye-catching piece is the huge motorcycle leaning against an exposed brick wall, which clearly states the store's dedication to biker-friendly clothing.
The Neighborhood store has a lot of occult-inspired items as well, from skulls to incense, available for purchase alongside the clothing merchandise.
Dark clothing aesthetics have risen in popularity a great deal in the past few years, making it clear that punk and grunge looks are the new high fashion.
The clothing ranges from military-style jackets to janitor-esque jumpsuits and is displayed on industrial clothing racks amidst an array of unique display pieces. One of these displays is a teepee, complete with a Native American wax figure and a covered wagon backdrop. Another eye-catching piece is the huge motorcycle leaning against an exposed brick wall, which clearly states the store's dedication to biker-friendly clothing.
The Neighborhood store has a lot of occult-inspired items as well, from skulls to incense, available for purchase alongside the clothing merchandise.
Dark clothing aesthetics have risen in popularity a great deal in the past few years, making it clear that punk and grunge looks are the new high fashion.
Trend Themes
1. Grungy Fashion - Disruptive innovation opportunity: Develop a line of grungy fashion apparel that blends punk and high fashion.
2. Biker Fashion - Disruptive innovation opportunity: Create a line of biker-friendly clothing with a trendy twist.
3. Dark Clothing Aesthetics - Disruptive innovation opportunity: Launch a brand that specializes in dark-themed fashion, appealing to the rising popularity of grunge looks.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Open fashion stores that cater specifically to the grungy and biker fashion niche.
2. Apparel Manufacturing - Disruptive innovation opportunity: Partner with designers to produce unique biker-inspired clothing lines.
3. Retail Display Solutions - Disruptive innovation opportunity: Create innovative retail display solutions that showcase grungy fashion and biker merchandise in a visually striking way.
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