To Celebrate the NBA YouTube Channel Reaching 1 Billion Views
Jonathon Brown — December 14, 2012 — Pop Culture
It’s official, the NBA YouTube channel has officially arrived! With over 1 million subscribers, the NBA YouTube channel just reached 1 billion total views. To mark this crowning achievement, they released a mash up video featuring a ton of hilarious and extraordinary videos featured on their channel.
Included in the mash up is a whole lot of Lebron James, which makes sense since he is arguably the league’s biggest star. The video opens with Lebron facing off against Shaq in a dance off. Next, he’s seen walking into the locker room dressed up as a character from the 1978 movie 'Grease.'
The video continues by showing us amazing shots and dunks from actual on-court action. Blake Griffin, Kobe Bryant, Dwight Howard and Derek Rose are all featured making big plays. The video also includes some funny rookie pranks.
Included in the mash up is a whole lot of Lebron James, which makes sense since he is arguably the league’s biggest star. The video opens with Lebron facing off against Shaq in a dance off. Next, he’s seen walking into the locker room dressed up as a character from the 1978 movie 'Grease.'
The video continues by showing us amazing shots and dunks from actual on-court action. Blake Griffin, Kobe Bryant, Dwight Howard and Derek Rose are all featured making big plays. The video also includes some funny rookie pranks.
Trend Themes
1. NBA Social Media Presence - The rise of the NBA YouTube channel and its comedic highlight reels mark an opportunity to further enhance the league's social media presence and engage fans through fun, shareable content.
2. Athlete Content Creation - The success of NBA players' off-court antics and personality-driven videos highlights a trend towards athletes as content creators and opportunities for them to monetize their personal brands.
3. Sports Fan Entertainment - The popularity of comedic baller highlight reels and other entertaining sports content shows a trend towards providing sports fans with more than just on-court action, offering opportunities for sports organizations and media outlets to provide unique entertainment experiences.
Industry Implications
1. Entertainment - The rise of the NBA YouTube channel showcases the entertainment industry's growing focus on digital content and social media.
2. Sports Media - The success of the NBA YouTube channel and its comedic highlight reels highlights the importance of sports media organizations in providing engaging content beyond traditional sports coverage.
3. Athletic Apparel - The trend of athletes as content creators and personalities offers opportunities for athletic apparel brands to partner with players and leverage their personal brands for advertising and marketing campaigns.
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