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Horse Chestnut-Infused Eye Creams

Clean the Sky - Positive Eco Trends & Breakthroughs

Naturopathica Launched the New Vitamin K Brightening Eye Serum

— September 20, 2019 — Fashion
Naturopathica is an organic, all-natural skincare brand that specializes in premium products that target a variety of common concerns. The holistic brand recently expanded its collection with the introduction of the new Vitamin K Brightening Eye Serum.

The Vitamin K Brightening Eye Serum was created to reduce any discoloration, improve circulation, and conceal spots and wrinkles by refracting light to create an even-looking skin tone. To due this, the product boasts three key ingredients: Vitamin K, Horse Chestnut, and Mica and Silica.

This brightening eye serum is easy to use. Users can simply apply a small amount to their fingertips and gently dab the cream under their eyes each morning. The Vitamin K Brightening Eye Serum is available online and in select retailers for $74 USD.
Trend Themes
1. Organic Skincare Products - Disruptive innovation opportunities in this trend can include the development of new, innovative and sustainable ingredients for organic skincare products.
2. Brightening Eye Serums - Opportunities for disruptive innovation in this trend can involve the creation of advanced brightening technologies that provide effective results for reducing discoloration and improving skin tone.
3. Holistic Beauty Brands - Disruptive innovation opportunities in this trend can revolve around the integration of holistic practices and natural ingredients into beauty brands to offer comprehensive solutions for skincare concerns.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunities in this industry can include the development of new skincare formulations and delivery systems that offer enhanced effectiveness and convenience for consumers.
2. Natural and Organic Products Industry - Opportunities for disruptive innovation in this industry can involve the creation of sustainable sourcing and production methods for natural and organic skincare products to meet the increasing demand for clean and eco-friendly beauty options.
3. Beauty Retail Industry - Disruptive innovation opportunities in this industry can revolve around the integration of technology and personalized experiences in brick-and-mortar and online stores to enhance the customer shopping journey and provide tailored recommendations for skincare products.
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