Ole Henriksen's New Products Share a Natural Retinol Alternative
Laura McQuarrie — August 14, 2018 — Fashion
References: olehenriksen & byrdie
Consumers have come to know retinol as one of the top anti-aging ingredients but two new products from Ole Henriksen spotlight a natural retinol alternative. As effective as retinol can be for smoothing, resurfacing and preserving the look of youthful skin, it should be outright avoided by consumers who are pregnant or experience skin sensitivities or irritation.
Ole Henriksen recently introduced the Goodnight Glow Retin-ALT Sleeping Creme for nighttime use and a companion daytime product, the Glow Cycle Retin-ALT Power Serum. Both of these products feature bakuchiol, a plant-based retinol alternative that is derived from the Ayurvedic babchi plant, which is beneficial for toning, smoothing, retexturing and targeting fine lines and wrinkles.
Alongside the natural retinol alternative in these "Retin-ALT" products, Ole Henriksen also includes fruit, flower and algae extracts.
Ole Henriksen recently introduced the Goodnight Glow Retin-ALT Sleeping Creme for nighttime use and a companion daytime product, the Glow Cycle Retin-ALT Power Serum. Both of these products feature bakuchiol, a plant-based retinol alternative that is derived from the Ayurvedic babchi plant, which is beneficial for toning, smoothing, retexturing and targeting fine lines and wrinkles.
Alongside the natural retinol alternative in these "Retin-ALT" products, Ole Henriksen also includes fruit, flower and algae extracts.
Trend Themes
1. Natural Retinol Alternatives - Brands can innovate using natural alternatives like bakuchiol for anti-aging products that target sensitive skin.
2. Plant-based Skincare - There is an opportunity for brands to explore natural ingredients like bakuchiol as a game-changing innovation in the skincare industry.
3. Ingredient Transparency - Educating consumers on natural alternatives to retinol and being transparent about ingredient lists can differentiate a brand in the skincare market.
Industry Implications
1. Beauty and Skincare - Companies in the beauty and skincare industry can benefit from the trend towards natural, skin-sensitive ingredients like bakuchiol and other plant-based offerings.
2. Women's Health - There is an opportunity for industry players to explore the intersection of skincare and women's health by providing options for pregnant women and those with sensitivities to retinol products.
3. Alternative Wellness - Natural, alternative wellness practices like Ayurveda can offer inspiration for the kinds of plant-based skincare ingredients like bakuchiol that can be used in the skincare industry.
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