The Crowdfunded Natural Peanut Butter is Made With Love and Reggae Music
Alyson Wyers — July 18, 2014 — Lifestyle
References: kickstarter
Currently seeking funds via crowdfunding platform Kickstarter, Spread the Love is an all natural peanut butter made from certifiably organic materials, lots of love and reggae music. Creators Valerie and Zach Fishbain believe there is a market for nut butters with natural ingredients people can actually pronounce, including peanuts, agave and cinnamon.
The couple got the idea to make natural peanut butter for a living after they made their own to give away as favors at their wedding. After gifting more to family, friends and loved ones, they want to spread love and positivity with their craft product as a company. With messages under lids encouraging strangers to say hello, they are spreading more than homemade peanut butter with an environmentally sustainable process.
The couple got the idea to make natural peanut butter for a living after they made their own to give away as favors at their wedding. After gifting more to family, friends and loved ones, they want to spread love and positivity with their craft product as a company. With messages under lids encouraging strangers to say hello, they are spreading more than homemade peanut butter with an environmentally sustainable process.
Trend Themes
1. Craft Nut Butters - The trend of craft nut butters presents an opportunity for small-scale producers to create unique, high-quality products with natural ingredients.
2. Organic Ingredients - The trend of using organic ingredients in food products opens up opportunities for companies to cater to health-conscious consumers seeking natural, sustainable options.
3. Crowdfunding for Food Startups - The trend of using crowdfunding platforms like Kickstarter for food startups provides an avenue for entrepreneurs to raise funds and generate buzz for their innovative products.
Industry Implications
1. Artisan Food - The artisan food industry can capitalize on the craft nut butter trend by introducing unique flavors and premium-quality products.
2. Organic Food - The organic food industry can leverage the demand for organic ingredients to create a range of natural, sustainable food products.
3. Food Tech - The food tech industry can support the crowdfunding trend by developing platforms and services tailored specifically for food startups seeking funding and support.
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