Biocol's Natural Medicines Have a Unique Graphic Brand Identity
Mishal Omar — August 22, 2016 — Marketing
References: wallpaper
Natural medicines are not traditionally known for having modern or eye-catching brand identities but the Portuguese medical lab 'Biocol' is offering just that.
The brand's chemical-free approach to medicine is reflected in its packaging as it offers fresh but playful colors and designs for consumers. With playful images, bold colors, plant-based graphics and textured packaging that protects from leaks and breakage, the natural medicines are certainly competitive in a relatively plain market. The branding creates an aesthetic that people will be able to recognize easily, will be drawn to and will likely expand the brand's consumer base.
By diverting from industry design norms, Biocol is able to differentiate itself in a very large market.
The brand's chemical-free approach to medicine is reflected in its packaging as it offers fresh but playful colors and designs for consumers. With playful images, bold colors, plant-based graphics and textured packaging that protects from leaks and breakage, the natural medicines are certainly competitive in a relatively plain market. The branding creates an aesthetic that people will be able to recognize easily, will be drawn to and will likely expand the brand's consumer base.
By diverting from industry design norms, Biocol is able to differentiate itself in a very large market.
Trend Themes
1. Playful Natural Medicine Branding - Biocol's playful and colorful packaging design highlights an opportunity for natural medicine brands to differentiate themselves in a traditionally plain market.
2. Textured Packaging for Healthcare Products - The textured and protective packaging of Biocol's natural medicines presents the opportunity to disrupt the healthcare packaging industry by offering functional and aesthetic benefits.
3. Graphic Brand Identity for Healthcare - Biocol's unique and recognizable brand identity sets the trend for healthcare companies to move away from traditional designs and establish a modern, playful and visually distinct market presence.
Industry Implications
1. Natural Medicine - Biocol's branding approach to natural medicines opens up opportunities for brands operating in the natural medicine industry to embrace playful and colorful packaging designs.
2. Healthcare Packaging - Biocol's textured packaging design highlights the potential for disruption in the healthcare packaging industry by combining function with aesthetics.
3. Healthcare Branding - Biocol's unique graphic brand identity presents an opportunity for healthcare companies to differentiate themselves by establishing distinctive, recognizable visual identities.
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