The Natural Love Eye Shadow Collection Complements All Skin Tones
Mishal Omar — July 5, 2017 — Marketing
References: toofaced
Too Faced is rivaling the popular eye shadows offered by the brand Urban Decay with its new nude shades, offered in the Natural Love Eye Shadow Palette.
The diverse collection of shades comes in a range of colors, many of which are based in rose or pink tones. The palette features 30 shades that allow users to create natural eye makeup looks, with some darker shades for those seeking a more dramatic beauty look. The shades are highly pigmented and have a silky formulation that ensures that they are easy to apply and blend. They are also able to complement all skin tones.
The Natural Love Eye Shadow palette offers seven matte shades, 13 shimmery ones and 10 sparkly shades, ensuring there is something for everyone in the collection.
The diverse collection of shades comes in a range of colors, many of which are based in rose or pink tones. The palette features 30 shades that allow users to create natural eye makeup looks, with some darker shades for those seeking a more dramatic beauty look. The shades are highly pigmented and have a silky formulation that ensures that they are easy to apply and blend. They are also able to complement all skin tones.
The Natural Love Eye Shadow palette offers seven matte shades, 13 shimmery ones and 10 sparkly shades, ensuring there is something for everyone in the collection.
Trend Themes
1. Nude Eye Shadows - Opportunity for brands to create diverse collections of nude eye shadows that complement all skin tones.
2. Highly Pigmented Formulas - Potential for innovation in eye shadow formulations that offer highly pigmented colors for easy application and blending.
3. Matte, Shimmer, and Sparkly Shades - Market for eye shadow palettes that offer a variety of finishes, including matte, shimmer, and sparkly shades.
Industry Implications
1. Cosmetics - Opportunity for cosmetic brands to develop and market their own collections of natural, inclusive eye shadow shades.
2. Beauty - Innovation potential in the beauty industry with the creation of highly pigmented eye shadow formulations that cater to diverse skin tones.
3. Fashion - Integration of eye shadow palettes with different finishes could be an opportunity for fashion brands to explore makeup collaborations and enhance their product offerings.
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