A National Geographic Redesign Places Emphasis on Pictures
Justin Lam — April 22, 2018 — Marketing
References: designweek & designtaxi
After two decades, a National Geographic redesign has finally been unveiled and is meant to appeal to a more visually hungry audience. The most notable change in this National Geographic redesign focuses on the front page of the magazine and was redeveloped with help from design firm Godfrey Dadich Partners. The redesigned front page is key to the new focus of National Geographic as it now condenses the magazine into three sections; 'Proof,' 'Embark' and 'Explore.'
The first section, 'Proof,' is the key element to the National Geographic redesign as it leads the magazine in a visually forward way. 'Proof' tells a story through photography and will place a greater emphasis on visual storytelling. This emphasis on the visual build upon National Geographic's long history of cartography and photography and enhances this history to redesign the magazine in a more visual experience.
Imaged Credit: National Geographic
The first section, 'Proof,' is the key element to the National Geographic redesign as it leads the magazine in a visually forward way. 'Proof' tells a story through photography and will place a greater emphasis on visual storytelling. This emphasis on the visual build upon National Geographic's long history of cartography and photography and enhances this history to redesign the magazine in a more visual experience.
Imaged Credit: National Geographic
Trend Themes
1. Visually-focused Magazine Redesigns - Redesigned magazines focused on photography to attract visually hungry customers.
2. Emphasis on Visual Storytelling - National Geographic redesigns with a greater emphasis on visual storytelling through photography.
3. Condensed Magazine Sections - National Geographic redesigns the magazine to three sections 'Proof,' 'Embark' and 'Explore'.
Industry Implications
1. Publishing - Publishing industry can take advantage of visually-focused redesigns to appeal to a wider audience.
2. Photography - Photography industry can collaborate with publishers to highlight the importance of visual storytelling.
3. Design - Design firms can work with publishers to redesign magazine layouts and improve overall visual appeal.
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