National Doughnut Day Gives Away Free Sweets to the Public
Shelby Lee Walsh — June 5, 2009 — World
References: washingtonian
It's time to loosen up those belts a few notches because today is National Doughnut Day! This glorious sugar-filled holiday may not get you the day off work, but it may get you some free doughnuts.
Krispy Kreme is giving away one free doughnut per customer (mmmmm:) while Dunkin' Donuts celebrates by offering a free doughnut with any purchase of a beverage or coffee.
Delish!
Implications - Consumers love to receive free items. By celebrating what otherwise would be an ordinary day and turning it into something special, like National Doughnut Day, companies manage to generate buzz amongst audiences. A company offering a free product or deal encourages positive brand recognition and consumer loyalty.
Krispy Kreme is giving away one free doughnut per customer (mmmmm:) while Dunkin' Donuts celebrates by offering a free doughnut with any purchase of a beverage or coffee.
Delish!
Implications - Consumers love to receive free items. By celebrating what otherwise would be an ordinary day and turning it into something special, like National Doughnut Day, companies manage to generate buzz amongst audiences. A company offering a free product or deal encourages positive brand recognition and consumer loyalty.
Trend Themes
1. Sugar-filled Holidays - Creating special days dedicated to sweet treats like National Doughnut Day can generate buzz and positive brand recognition.
2. Free Product Promotions - Offering free doughnuts or other products to customers can build consumer loyalty and strengthen brand image.
3. Consumer Engagement Events - Creating unique, celebratory events like National Doughnut Day can engage consumers and create a memorable brand experience.
Industry Implications
1. Food and Beverage - Restaurants, bakeries, and coffee shops can leverage sugar-themed holidays to attract customers and promote their offerings.
2. Retail and Marketing - Retailers and marketers can capitalize on the popularity of free product promotions to drive sales and increase brand awareness.
3. Events and Hospitality - Event planners and hospitality businesses can organize special occasions like National Doughnut Day to create memorable experiences for attendees.
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