Mercer Amsterdam Unveils a NASA Sneaker Inspired by Apollo 11
References: merceramsterdam & highsnobiety
Mercer Amsterdam works in collaboration with NASA on a limited edition NASA Sneaker, crafting only 96 pairs in total. The silhouette draws inspiration from the spaceflight Apollo 11, which landed the first two humans onto the moon. The sneakers boast a low top cut in a predominantly white color across its leather uppers. There are blue details adorning the sides and the heel area, with red lacing systems to tie the entire piece altogether in NASA-themed colors. The NASA logo is found at the side of the shoe along with the coordinates of the Kennedy Space Center, which is where the spaceflight launched.
The shoes will come in a special packaging -- white box with handles to correlate to the space mission. The Mercer Amsterdam x NASA Sneaker will be available at the NASA pop-up store and online beginning September 28th.
The shoes will come in a special packaging -- white box with handles to correlate to the space mission. The Mercer Amsterdam x NASA Sneaker will be available at the NASA pop-up store and online beginning September 28th.
Trend Themes
1. Collaborative Sneakers - The collaboration between Mercer Amsterdam and NASA for the limited edition NASA Sneaker presents an opportunity for brands to come together and design high-end limited edition sneakers.
2. Space-themed Fashion - The NASA-themed colorway of the Mercer Amsterdam x NASA Sneaker sets a trend that can be capitalized on by brands to come up with space-themed fashion wear and accessories.
3. Limited Edition Collectibles - The low production number of 96 pairs of Mercer Amsterdam x NASA Sneaker, as well as its special packaging, presents opportunities for rare and collectible items that resonate with fans of brands or pop culture.
Industry Implications
1. Fashion & Apparel - The space-themed Mercer Amsterdam x NASA Sneaker is an innovation opportunity for high-end fashion brands to explore sneaker collaborations.
2. Collectibles & Memorabilia - The limited edition and collectible nature of Mercer Amsterdam x NASA Sneaker sets a trend for the collectibles industry, particularly interested in owning items affiliated with popular culture.
3. Pop-up Stores - The NASA pop-up store hosting the Mercer Amsterdam x NASA Sneaker presents an opportunity for small businesses to generate buzz and drive sales for limited edition items.
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