Bearaby's Napigan is a Wearable Version of Its Weighted Blankets
Laura McQuarrie — March 22, 2023 — Fashion
References: bearaby & refinery29
Bearaby's weighted Napper blankets are customer favorites for good reason and now the calming benefits are available to experience anywhere thanks to Bearaby’s Napigan. This wear-anywhere weighted cardigan is a soothing sweater for stress relief that's made of soft and breathable organic cotton.
This wearable version of a weighted blanket delivers a sense of calm and comfort during busy days, and it adds a relaxed sense of style to outfits with color choices like Confetti or Ribbons. The chunky, cuddly material is knitted by hand but also offers the benefit of being machine washable.
According to the brand, the extra weight on the body helps to stimulate the production of serotonin, "the happy hormone," all the while reducing reduces cortisol, "the stress hormone."
This wearable version of a weighted blanket delivers a sense of calm and comfort during busy days, and it adds a relaxed sense of style to outfits with color choices like Confetti or Ribbons. The chunky, cuddly material is knitted by hand but also offers the benefit of being machine washable.
According to the brand, the extra weight on the body helps to stimulate the production of serotonin, "the happy hormone," all the while reducing reduces cortisol, "the stress hormone."
Trend Themes
1. Wearable Weighted Garments - An opportunity exists for fashion and wellness brands to create more wearable versions of weighted products that provide calming benefits on the go.
2. Organic Comfort Clothing - Organic cotton and other materials used in Bearaby's Napigan open up opportunities for clothing companies that prioritize sustainable and eco-friendly options for their customers.
3. Stress-reducing Fashion - There is potential for fashion brands to incorporate stress-reducing elements in their clothing designs to help consumers prioritize mental wellness.
Industry Implications
1. Fashion - Fashion brands can leverage the popularity of wellness trends to incorporate elements like calming fabrics and weighted garments in their product lines.
2. Wellness - Incorporating weighted clothing products like Bearaby's Napigan into wellness programs can offer an additional benefit to customers looking to reduce stress and promote relaxation.
3. E-commerce - With more consumers shopping from home, there is an opportunity for e-commerce retailers to offer weighted clothing products that provide the benefits of traditional weighted blankets and products in a wearable form.
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