This Line Features Pieces Named After the Kardashians
Katherine Pendrill — October 27, 2015 — Pop Culture
References: thisisalovesong & bustle
Former Dash employee Caroline Burt is launching a clothing collection that features garments named after the Kardashians. Dash is a boutique clothing store founded by the Kardashian sisters. One of the store's most famous alum is now set to launch a clothing collection of her very own.
To launch her new collection, Burt teamed up with Los Angeles retailer 'THIS IS A LOVE SONG.' The new collection is called 'THIS IS A LOVE SONG X COCO Burt' and it will feature signature items such as dresses and rompers. The line pays homage to Burt's former employers with several items named after the Kardashians. For example, there is a shirt dubbed the 'Kourtney Tunic,' as well as a matching set called the 'Kim Set.' Burt also named several pieces after fellow Dash Dolls Melody Kandil and Taylor Cuqua.
Although the collection has yet to launch, all of the pieces will be available for sale as of November 11th.
To launch her new collection, Burt teamed up with Los Angeles retailer 'THIS IS A LOVE SONG.' The new collection is called 'THIS IS A LOVE SONG X COCO Burt' and it will feature signature items such as dresses and rompers. The line pays homage to Burt's former employers with several items named after the Kardashians. For example, there is a shirt dubbed the 'Kourtney Tunic,' as well as a matching set called the 'Kim Set.' Burt also named several pieces after fellow Dash Dolls Melody Kandil and Taylor Cuqua.
Although the collection has yet to launch, all of the pieces will be available for sale as of November 11th.
Trend Themes
1. Celebrity-inspired Collections - Opportunities for other fashion brands to collaborate with celebrities and their unique styles for clothing collections.
2. Name Recognition Fashion - Opportunities for clothing brands to name their pieces after popular public figures, such as socialites, to increase engagement and brand recognition.
3. Nostalgic Branding - Opportunities for fashion brands to incorporate nostalgia into their collections, by referencing iconic brands and people that consumers grew up with.
Industry Implications
1. Fashion - Fashion brands can leverage celebrity name recognition to generate buzz and increase sales for their collections.
2. Retail - Retailers can collaborate with up-and-coming designers and celebrities to create unique collections that appeal to a wider audience.
3. Marketing - Marketing agencies can incorporate celebrity partnerships and nostalgic branding into their campaigns to resonate with consumers and increase brand loyalty and recognition.
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