7-Eleven Will Raise Money for Charity on 'Name Your Own Price Day'
Christopher Magsambol — November 5, 2015 — Social Good
7-Eleven locations in the US will raise money for charity by allowing customers to determine the price of their Slurpee on 'Name Your Own Price Day.' These refreshing slushies can be purchased for as little as a penny, but customers will be encouraged to contribute more because all of the proceeds from the event will go to 'Feeding America,' a charity that focuses on child hunger.
The event also helps to promote the message that one in seven children struggle to get enough food to eat, reminding people to be mindful of their own eating habits as well. Feeding America will use the donations gathered to allocate food in communities that need it the most. Out of all of 7-Eleven's Slurpee stunts, perhaps Name Your Own Price Day is the most important one to support.
The event also helps to promote the message that one in seven children struggle to get enough food to eat, reminding people to be mindful of their own eating habits as well. Feeding America will use the donations gathered to allocate food in communities that need it the most. Out of all of 7-Eleven's Slurpee stunts, perhaps Name Your Own Price Day is the most important one to support.
Trend Themes
1. Self-pricing Slushy Stunts - Creating opportunities for customers to determine the price of a product, thereby increasing engagement and philanthropic contributions.
2. Charity Fundraising Promotions - Using promotional events to raise money for charity, fostering positive brand image and community support.
3. Child Hunger Awareness Campaigns - Raising awareness about child hunger and encouraging individuals to take action through creative marketing initiatives.
Industry Implications
1. Convenience Store - Implementing self-pricing strategies for popular products to drive customer engagement and increase sales.
2. Non-profit Organizations - Partnering with businesses to create fundraising opportunities and generate support for charitable causes.
3. Food and Beverage - Utilizing cause-related marketing campaigns to raise awareness about social issues and stimulate consumer participation in philanthropy.
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