The Edmonton-Based Naked Yoga Movement is Gaining Speed
Aiman Sattar — February 8, 2013 — Naughty
References: edmonton.ctvnews & theglobeandmail
People are deciding to ditch their expensive clothes and opt for naked yoga instead. The idea of shedding your inhibitions is appealing people more and more these days -- after nude beaches and steam rooms, yoga class is the next new place to go au naturale.
The idea of stripping while working out may be uncomfortable for many, but a a number of men in Edmonton are embracing it by signing up for naked yoga class. Chris McBain, the naked yoga instructor at Shanti yoga studios, offers a men's-only class which is the only one offered in downtown Edmonton. He says people are going back to their natural state and embracing nudity quite comfortably.
Women are not allowed in the class to maintain the comfort level of students. He believes that naked yoga is here to stay and it will grow bigger as people are very keen on the concept.
The idea of stripping while working out may be uncomfortable for many, but a a number of men in Edmonton are embracing it by signing up for naked yoga class. Chris McBain, the naked yoga instructor at Shanti yoga studios, offers a men's-only class which is the only one offered in downtown Edmonton. He says people are going back to their natural state and embracing nudity quite comfortably.
Women are not allowed in the class to maintain the comfort level of students. He believes that naked yoga is here to stay and it will grow bigger as people are very keen on the concept.
Trend Themes
1. Naked Yoga - The growing popularity of naked yoga classes presents an opportunity for fitness studios to offer unique and liberating exercise experiences.
2. Body Positivity - The embrace of nudity in fitness classes reflects a larger trend towards body positivity, creating opportunities for brands to promote inclusive and diverse messaging.
3. Alternative Wellness Experiences - The rise of naked yoga highlights the demand for unconventional wellness practices, opening opportunities for businesses to explore new experiential offerings.
Industry Implications
1. Fitness Studios - Fitness studios can tap into the naked yoga trend by offering specialized classes or dedicated facilities for those seeking unique workout experiences.
2. Apparel Industry - The growing interest in naked yoga presents opportunities for clothing brands to develop specialized lines of activewear tailored for nudity-friendly exercise environments.
3. Wellness and Spa Industry - Wellness and spa businesses can leverage the popularity of naked yoga to incorporate nudity-friendly experiences into their service offerings, providing a new dimension of relaxation and self-care.
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