These New Naked Juice Drinks Respond to Consumer Preferences
Michael Hemsworth — March 25, 2021 — Marketing
References: nakedjuice & foodbev
These new Naked Juice drinks are being launched by the PepsiCo-owned brand in the UK to offer consumers options that are created with their needs in mind. The drinks include the Naked Rainbow Machine which is a mix of fruits, vegetables and vitamins, while the Naked Berry Lean beverages are made with fruit with 40% less natural sugar and 40% fewer calories than other options. The drinks address the changing preferences of consumers who are looking for ways to increase their intake of essential vitamins and reduce quantities of sugar and calories in their diet.
Senior Marketing Manager at PepsiCo Charlotte Ashburner spoke on the new Naked Juice drinks saying, "Naked Rainbow Machine is our latest Naked Machine and we’re incredibly excited to bring this new smoothie to market. Packed with a spectrum of carefully selected fruits and vegetables, boosted with vitamins, and bursting with Naked flavour, our new Naked Rainbow Machine is the perfect pick-me-up to enjoy as part of a healthy diet and an easy way of incorporating a variety of fruits into our daily lives.”
Senior Marketing Manager at PepsiCo Charlotte Ashburner spoke on the new Naked Juice drinks saying, "Naked Rainbow Machine is our latest Naked Machine and we’re incredibly excited to bring this new smoothie to market. Packed with a spectrum of carefully selected fruits and vegetables, boosted with vitamins, and bursting with Naked flavour, our new Naked Rainbow Machine is the perfect pick-me-up to enjoy as part of a healthy diet and an easy way of incorporating a variety of fruits into our daily lives.”
Trend Themes
1. Personalized Juice Drinks - Brands can further explore customization and respond to specific preferences of consumers to achieve greater customer satisfaction.
2. Low-calorie Juice Drinks - Brands can explore and innovate low-calorie juice recipes, to meet the growing demand for healthier, low sugar alternatives.
3. Functional Juice Drinks - Brands can target consumers looking for specific health benefits from their drinks, by introducing functional juice drinks infused with essential vitamins and nutrients.
Industry Implications
1. Beverage Industry - Opportunity to launch a line of beverage products, that cater to a wide range of customer demands and preferences in the health and wellness space.
2. Food and Catering Industry - Opportunity to introduce healthy juice drink options in restaurants and food chains, catering to health enthusiasts and those looking to reduce their sugar intake.
3. Fitness Industry - Opportunity to market functional juice drinks as an essential component of daily exercise routines, aiding in health and fitness goals, and promoting post-workout recovery.
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