Mani Match Nail Polish App Lets You Test Out Your Lacquer Before You Buy
Katherine Pendrill — May 7, 2015 — Tech
Sally Hansen has just released Mani Match, a nail polish app that allows users the option to preview a number of different color options before purchasing. Users can choose any of Sally Hansen's 200 different nail polish colors and the app will self-adjust to the hue to their skin tone in order to demonstrate how a shade will look on their fingers in real time. Customers can also preview nail art designs, and the app will even offer suggestions for different possible shades.
The nail polish app also includes the option to purchase any shades tested, and users will further have the options to share their favorite finds with their friends. The goals of the Mani Match app is to ultimately eliminate the need for customers to physically test each color on their nails in order to find their favorite shade. In expertly combining technology and beauty, the app creates a virtual shopping experience that is completely personalized and specific to the needs of the customer.
The nail polish app also includes the option to purchase any shades tested, and users will further have the options to share their favorite finds with their friends. The goals of the Mani Match app is to ultimately eliminate the need for customers to physically test each color on their nails in order to find their favorite shade. In expertly combining technology and beauty, the app creates a virtual shopping experience that is completely personalized and specific to the needs of the customer.
Trend Themes
1. Virtual Shopping Experience - The Mani Match nail polish app offers a virtual shopping experience that allows users to preview different nail polish colors before purchasing, disrupting the traditional in-store try-on method.
2. Personalized Recommendations - Mani Match uses technology to analyze users' skin tone and offer personalized recommendations for nail polish shades, revolutionizing the way customers find their favorite colors.
3. Social Sharing - The app includes a social sharing feature that lets users share their favorite nail polish finds with friends, creating a community of beauty enthusiasts and expanding the reach of the brand.
Industry Implications
1. Beauty - The Mani Match nail polish app is a disruptive innovation in the beauty industry, offering a new way for customers to preview and purchase nail polish shades.
2. Retail - The virtual shopping experience provided by Mani Match has the potential to disrupt traditional retail methods and attract customers to online platforms for purchasing nail polish.
3. Technology - By combining technology and beauty, the Mani Match app showcases the potential for innovation in the technology industry when applied to the beauty market.
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