This NCLA Nail Lacquer Collection is Inspired by the LA Lifestyle
Alyson Wyers — May 27, 2017 — Fashion
References: shopncla & refinery29
This nail lacquer collection from NCLA is inspired by the city of Los Angeles and its inhabitants' commitment to health and wellness, without sacrificing beauty. The NCLA Pressed Collection demonstrates "the fresh and energetic spirit of an LA juice cleanse."
Consisting of six nail polish shades, the polishes have superfood names such as Fairykale Ending, Avocado Brovado and Sweet As Agave. These names not only indicate the color, they also pay homage to California health practices. The vibrant hues include a carrot orange, a dark leafy green and a candy apple red. There are also three softer shades. Made, appropriately, in California, the entire nail lacquer collection is 100% vegan, free of formaldehyde and six other potentially harmful chemicals and was not tested on animals.
Consisting of six nail polish shades, the polishes have superfood names such as Fairykale Ending, Avocado Brovado and Sweet As Agave. These names not only indicate the color, they also pay homage to California health practices. The vibrant hues include a carrot orange, a dark leafy green and a candy apple red. There are also three softer shades. Made, appropriately, in California, the entire nail lacquer collection is 100% vegan, free of formaldehyde and six other potentially harmful chemicals and was not tested on animals.
Trend Themes
1. Wellness-inspired Nail Polishes - Creating nail polish collections based on healthy living trends opens up opportunities to target health-conscious consumers.
2. Superfood-themed Beauty Products - Using superfood ingredients in beauty products creates a unique selling proposition for brands and meets consumer demand for natural, health-focused beauty products.
3. Vegan Beauty Collections - Creating entirely vegan beauty collections answers consumer demands for ethical, sustainable beauty products and opens up new markets for innovative brands.
Industry Implications
1. Beauty - The beauty industry can tap into the health and wellness trend to create product lines based on ingredients and lifestyles that reflect modern values.
2. Food and Beverage - The food and beverage industry can use their products to create complementary, well-being inspired beauty lines, and this cooperative approach could open up untapped markets.
3. Fashion - The fashion industry can collaborate with beauty brands to create a more comprehensive lifestyle branding message with ethical, healthy, and eco-friendly values.
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