Nail Art History by Susi Kenna Introduces Fine Art to the Industry
Meghan Young — May 24, 2014 — Fashion
References: susikenna.tumblr & fastcodesign
Many people are finding ways to keep the nail art fad going strong and the Nail Art History website shows that elevating the humble manicure with the help of fine art inspiration may be the key. Channeling the styles of modern and contemporary artists from Picasso to KAWS, Nail Art History showcases cultured cuticle-complementing looks that many people will appreciate, not just fashionable ones.
Created by Susi Kenna, who happens to manage social media for Fitz & Co, a public relations firm specializing in contemporary art, Nail Art History is full of heart and soul. Each look takes up to five hours to complete, and that doesn't even include the time put into research and planning. Kenna says, "I've always been drawn to how a painting is constructed, whether it's Old Masters or abstract. [Nail Art History] has given me a different way to appreciate them.”
Created by Susi Kenna, who happens to manage social media for Fitz & Co, a public relations firm specializing in contemporary art, Nail Art History is full of heart and soul. Each look takes up to five hours to complete, and that doesn't even include the time put into research and planning. Kenna says, "I've always been drawn to how a painting is constructed, whether it's Old Masters or abstract. [Nail Art History] has given me a different way to appreciate them.”
Trend Themes
1. Fine Art-inspired Nail Art - Disruptive innovation opportunity: Develop nail art products and services that incorporate designs inspired by famous paintings, offering customers a unique and artistic way to express themselves.
2. Crossover of Fashion and Fine Art - Disruptive innovation opportunity: Collaborate with fashion and art brands to create exclusive collections that combine high-end fashion pieces with nail art inspired by famous paintings, merging the worlds of fashion and fine art.
3. Art Appreciation in Everyday Life - Disruptive innovation opportunity: Create initiatives that bring art appreciation into everyday life by incorporating fine art elements into common consumer products, such as furniture, home decor, and technology gadgets.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Develop nail polish brands that offer a wide range of fine art-inspired shades and finishes, appealing to customers who want to express their individuality through unique nail art.
2. Fashion - Disruptive innovation opportunity: Partner with fashion designers to integrate fine art-inspired prints and patterns into clothing and accessories, creating wearable art pieces that cater to art enthusiasts and fashion-forward individuals.
3. Art and Culture - Disruptive innovation opportunity: Collaborate with museums, galleries, and art institutions to create immersive experiences that bring famous paintings to life through interactive installations and activities, making art accessible to a wider audience.
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