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Anthropological Couple Portraits

Clean the Sky - Positive Eco Trends & Breakthroughs

These Ingenious Images by Nacho Rojo Explore Romantic Pairings

— March 10, 2013 — Lifestyle
These amazing images by Spanish photographer Nacho Rojo explore how we choose romantic partners that mirror one's own style and looks. The images depict nine couples photographed side by side. Everyone from grungy rockers, to preppy nerds, to retro greasers, sixties mods and even chavs are profiled in these anthropological couple photographs.

Take a closer look at the photographs and you'll realize that all of the nine couples are actually the same two people. In his project titled Couples, the Madrid-based photographer has created a collection of images that make one think about the people we choose as boyfriends and girlfriends. They say that opposites attract, but these images would suggest otherwise. Nacho Rojo is a multi-talented artist who works throughout the fields of art direction, illustration and photography.
Trend Themes
1. Mirror Imaging - Opportunities exist for businesses to offer personalized products and services that cater to individuals' desire to find partners who mirror their own style and looks.
2. Self-expression Matching - There is potential for innovative technologies or platforms that use algorithms and data analysis to match individuals based on their self-expression in order to find compatible partners.
3. Reinterpreting Attraction - Disruptive innovation could arise in the form of new psychological studies or social experiments that challenge the common belief that opposites attract in romantic relationships.
Industry Implications
1. Personalized Products - Companies in the fashion, beauty, and home decor industries can capitalize on the trend of mirror imaging by offering personalized products that cater to individuals' unique style and preferences.
2. Dating and Matchmaking - The dating and matchmaking industry can explore the self-expression matching trend by developing innovative platforms or apps that leverage algorithms and data analysis to match individuals based on their self-expression.
3. Psychology and Relationship Studies - Educational institutions, research organizations, and relationship experts have an opportunity to contribute to the reinterpretation of attraction by conducting new psychological studies or social experiments that challenge existing beliefs.
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