Naadam is Opening a Store that Only Sells One Line of Items
Justin Lam — September 28, 2018 — Fashion
References: naadam.co & fastcompany
Cashmere clothing is often considered among the most expensive of items but Naadam, a cashmere startup, is hoping to change this perception with its affordable sweaters and new retail location. Priced at just $75, Naadam sweaters are truly the most affordable top-tier offerings. On top of being affordable, the cashmere offered by Naadam is produced and harvested ethically and sourced directly from independent Mongolian farmers.
Naadam is so confident in its $75 sweaters that it is opening a new SoHo district store in late October. The new location places so much faith in these sweaters that it will be the only item it carries. The opening of the store will also allow the brand to explain to customers how each sweater is made and its ethical origins.
Naadam is so confident in its $75 sweaters that it is opening a new SoHo district store in late October. The new location places so much faith in these sweaters that it will be the only item it carries. The opening of the store will also allow the brand to explain to customers how each sweater is made and its ethical origins.
Trend Themes
1. Affordable Cashmere - Disruptive Innovation Opportunity: Develop new business models and production methods to make cashmere more affordable and accessible to a wider audience.
2. Ethical Fashion - Disruptive Innovation Opportunity: Explore sustainable and ethical sourcing practices in the fashion industry to meet the growing consumer demand for transparent and responsible products.
3. Direct-to-consumer Retail - Disruptive Innovation Opportunity: Embrace the trend of cutting out traditional middlemen and establishing direct relationships with consumers to offer high-quality products at competitive prices.
Industry Implications
1. Fashion Retail - Disruptive Innovation Opportunity: Innovate in the retail sector by creating unique store concepts that focus on a single line of affordable, ethically sourced products to differentiate and attract customers.
2. Sustainable Fashion - Disruptive Innovation Opportunity: Rethink traditional production methods and supply chains in the fashion industry to promote sustainability, fair trade, and ethical practices.
3. E-commerce - Disruptive Innovation Opportunity: Leverage the power of online platforms to connect directly with consumers and offer competitively priced, ethically sourced fashion products without the need for physical retail spaces.
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