Daydream Nation's ‘Good Night Deer' Collection
Sandra Winn — December 19, 2008 — Marketing
References: trendhunter
Mythical storytelling has been a part of human culture for thousands of years. Now, some modern companies have implemented the use of their own modern mythical stories to sell fashion. This is the case for the company Daydream Nation and their ‘Good Night Deer’ Autumn/Winter (A/W) 2008 clothing collection.
Apparel in the A/W 2008 ‘Good Night Deer’ collection was made from modern and vintage fashions. In the Daydream Nation catalog story, designs in the pages are showcased along with a myth about man and deer. Sometimes off-the-wall fashions are used, but the ones actually in the collection include the catalog number.
‘Good Night Deer’ by Daydream Nation is, in my opinion, a wonderful and unique form of entertainment. Not just for the short myth told throughout its pages, but for its eye catching fashion photography.
Apparel in the A/W 2008 ‘Good Night Deer’ collection was made from modern and vintage fashions. In the Daydream Nation catalog story, designs in the pages are showcased along with a myth about man and deer. Sometimes off-the-wall fashions are used, but the ones actually in the collection include the catalog number.
‘Good Night Deer’ by Daydream Nation is, in my opinion, a wonderful and unique form of entertainment. Not just for the short myth told throughout its pages, but for its eye catching fashion photography.
Trend Themes
1. Fashion Storytelling - Fashion companies can create modern mythical stories to sell their products.
2. Vintage Apparel - Modern and vintage fashions can be combined to create unique clothing collections.
3. Off-the-wall Fashions - Unconventional fashion designs can be used to attract attention and create buzz.
Industry Implications
1. Fashion Industry - Fashion companies can use mythical storytelling and unique apparel designs to differentiate themselves and attract customers.
2. Photography Industry - The use of stunning fashion photography in catalogs and advertisements can help companies stand out and create emotional connections with consumers.
3. Marketing Industry - Innovative marketing approaches, such as using modern mythical stories, can help companies cut through the noise and reach new audiences.
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