The MyLife BioTzatziki Comes as the First of its Kind
Michael Hemsworth — September 30, 2020 — Marketing
References: mylifebio.net.au & foodbev
The MyLife BioTzatziki is a plant-based product from the brand in the Australian market that is positioned as a first of its kind that is sure to satisfy consumers seeking out a vegan-friendly take on the dip.
The product maintains a dairy-free recipe that is described as being creamy and zingy, and is achieved with a coconut oil base along with cucumber, garlic, dill and herbs. The dip is suitable for vegetarian and vegan consumers alike.
CEO of MyCo Vicky Pappas spoke on the new MyLife BioTzatziki saying, "Since we launched our first product some six years ago now, we have seen a convergence – the world is greening. Australians in particular are consuming more consciously than they ever have before, be it for their health, the environment or for animal welfare. These new products don’t compromise on flavor, texture or cooking experience. They uphold MyLife’s commitment to tasty and authentic plant-based food.”
The product maintains a dairy-free recipe that is described as being creamy and zingy, and is achieved with a coconut oil base along with cucumber, garlic, dill and herbs. The dip is suitable for vegetarian and vegan consumers alike.
CEO of MyCo Vicky Pappas spoke on the new MyLife BioTzatziki saying, "Since we launched our first product some six years ago now, we have seen a convergence – the world is greening. Australians in particular are consuming more consciously than they ever have before, be it for their health, the environment or for animal welfare. These new products don’t compromise on flavor, texture or cooking experience. They uphold MyLife’s commitment to tasty and authentic plant-based food.”
Trend Themes
1. Plant-based Products - Disruptive innovation opportunity: Develop more plant-based alternatives in various food categories to cater to the growing demand from conscious consumers.
2. Vegan-friendly Foods - Disruptive innovation opportunity: Create innovative and delicious vegan options that are suitable for vegetarian and vegan consumers.
3. Conscious Consumption - Disruptive innovation opportunity: Explore sustainable and eco-friendly solutions to align with the increasing consumer demand for ethical and environmentally-friendly products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Revolutionize the food and beverage industry by introducing more plant-based and vegan-friendly options.
2. Health and Wellness - Disruptive innovation opportunity: Develop products that cater to health-conscious consumers who prioritize plant-based and vegan diets.
3. Sustainable Living - Disruptive innovation opportunity: Innovate in the sustainable living industry by offering eco-friendly and ethical alternatives for everyday products.
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