New York Magazine Launches Web 2.0 Fashion Portal
Javier Correas — March 12, 2007 — Business
References: nymag
This is a great idea by the New York Magazine, considering the size that such an event like the Fashion Week has for the fashion industry. Everybody wants to see and know everything, in a short time, in too many events in four different cities... The solution? Once again, a Web 2.0 community! That's why they have launched a new service called "My Fashion", where everybody can sign in and create an album with the pictures of the best shows -in their opinion-, and share them.
This way people can keep track of everything they liked at the Fashion Week, look what others liked as well, and also share their good taste with others at the community or outside, by sending them an email with a link to their album. Of course, several celebrities have created their own "MyFashion" space, so the buzz is guaranteed and the success as well.
This way people can keep track of everything they liked at the Fashion Week, look what others liked as well, and also share their good taste with others at the community or outside, by sending them an email with a link to their album. Of course, several celebrities have created their own "MyFashion" space, so the buzz is guaranteed and the success as well.
Trend Themes
1. Web 2.0 Fashion Portals - Opportunity to create more interactive and community-driven platforms for fashion enthusiasts to share and discover new trends.
2. User-generated Fashion Curation - Potential for users to curate their own fashion albums and create personalized recommendations for others.
3. Celebrity Fashion Engagement - Possibility of leveraging celebrity endorsements to create buzz and attract users to fashion platforms.
Industry Implications
1. Fashion Publishing - Fashion magazines and online publications can explore interactive platforms to engage readers and build community.
2. Fashion E-commerce - Online retailers can integrate user-generated curation features to enhance the shopping experience and drive sales.
3. Fashion Event Management - Companies organizing fashion events can incorporate online platforms to extend the reach and engagement beyond physical venues.
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