My Little Pony for the New Decade
Venessa Fisher — January 13, 2010 — Business
References: bigshottoyworks & behance.net
My Little Pony is back! I know I’m pretty excited about it! After 10 years of working with various brands and projects, Bigshot Toyworks teamed up with Hasbro to revamp the classic My Little Pony doll brand. Their creative work lead to a unique character sculpt, and proportion change to bring these colorful childhood phenomenons into a new age.
Check out the revamped packaging and stylish dolls above and keep clicking for more from Trend Hunter's archives.
Check out the revamped packaging and stylish dolls above and keep clicking for more from Trend Hunter's archives.
Trend Themes
1. Revamped Classic Toys - The trend of revamping classic toys presents opportunities for innovative product design and marketing strategies.
2. Nostalgia-based Marketing - Nostalgia-based marketing is a trend that taps into consumers' emotional connections to products and can create opportunities for disruptive advertising campaigns.
3. Adult Collectibles - The trend of adult collectibles presents opportunities to create high-value, limited edition products that appeal to nostalgic millennials and Gen Xers.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can harness the trend of revamping classic toys to breathe new life into dormant product lines and increase sales revenue.
2. Marketing and Advertising - Marketing and advertising firms can leverage nostalgia-based campaigns and imagery to create deeper emotional connections with target audiences.
3. Collectibles Industry - The collectibles industry can capitalize on the trend of adult collectibles to create valuable, limited edition products that appeal to a growing market of nostalgic consumers.
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