The Mustache Cufflinks Support Movember in Fighting Prostate Cancer
Robyn Currie — November 24, 2009 — Lifestyle
Just in time to celebrate Movember (the annual mustache growing month in support of prostate cancer research) comes the perfect accessory for the mustachioed gentleman with class. The mustachioed cufflinks are funny and cute enough to be worn everyday.
Shiny enough to catch everyone's eye, these specially made mustachioed cufflinks not only remind people that prostate cancer sucks, Arbitage Clothiers will also donate $20 from each pair sold.
Implications - Consumers like to feel that they're upstanding citizens of society. As such, many of them will purchase items if they feel a portion of the proceeds will help support a noble cause. Companies looking to generate public attention may ally themselves with different foundations and agencies to create a line of products, mutually benefiting all parties involved.
Shiny enough to catch everyone's eye, these specially made mustachioed cufflinks not only remind people that prostate cancer sucks, Arbitage Clothiers will also donate $20 from each pair sold.
Implications - Consumers like to feel that they're upstanding citizens of society. As such, many of them will purchase items if they feel a portion of the proceeds will help support a noble cause. Companies looking to generate public attention may ally themselves with different foundations and agencies to create a line of products, mutually benefiting all parties involved.
Trend Themes
1. Cause-driven Products - Companies can increase sales by creating products that support charitable causes.
2. Social Awareness Accessories - Accessories that raise awareness and encourage conversation around social issues are becoming increasingly popular.
3. Novelty Cufflinks - Novelty and unique cufflinks are a rising trend among men's fashion accessories.
Industry Implications
1. Fashion - Companies in the fashion industry can create accessories that bring attention to social causes.
2. Healthcare - Creating items that raise awareness and funding for healthcare issues can benefit companies and healthcare organizations.
3. Men's Accessories - Men's accessory companies have a potential market for unique and conversation-sparking products.
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