Spotify's CrowdAlbum Acquisition Enables More Musician Marketing
Alyson Wyers — April 28, 2016 — Pop Culture
References: press.spotify & techcrunch
A recent acquisition from music streaming platform Spotify offers artists a musician marketing tool to better engage with their listeners. The digital music service announced today they acquired photo aggregator CrowdAlbum. The startup collects pictures and videos of musical performances, providing artists with a visual archive of their tours.
By integrating this into their existing services, Spotify can offer a musician marketing tool that allows artists to strengthen their connection with fans. VP Product Charlie Hellman explains this move "is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring." Therefore, the streaming site can attract more musicians while musicians can better build and monetize their following.
By integrating this into their existing services, Spotify can offer a musician marketing tool that allows artists to strengthen their connection with fans. VP Product Charlie Hellman explains this move "is the latest way Spotify is investing in helping artists find and engage their audiences on and off Spotify, especially around the ever important business of touring." Therefore, the streaming site can attract more musicians while musicians can better build and monetize their following.
Trend Themes
1. Tour-archiving - Musicians can now utilize a platform that offers them a visual archive of their tours, allowing them to strengthen their connection with fans.
2. Crowd-sourced Content - The integration of photo aggregator CrowdAlbum onto Spotify allows artists to extract user-generated content and engage with their audience on and off the streaming platform.
3. Musician Marketing Tools - Spotify's acquisition of CrowdAlbum demonstrates an investment in providing musicians with more comprehensive tools to build and monetize their audience.
Industry Implications
1. Music Streaming - Spotify's integration of CrowdAlbum enhances their offering and provides a competitive edge in the music streaming industry.
2. Music Production - CrowdAlbum offers musicians a unique opportunity to utilize tour-archived content for new music production projects and marketing initiatives.
3. Social Media Marketing - The CrowdAlbum acquisition offers a new level of social media marketing potential for artists, allowing them to extract content for promotion across multiple platforms.
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