Burger King Introduces 'Musical Showers' in Tokyo
Meghan Young — July 10, 2010 — Tech
References: japantrends & dvice
Let's clarify one thing: When I refer to 'Musical Showers' in Burger King restaurants, it doesn't mean they will be offering actual showers for their customers. Instead, they will be showering your table with music -- from your own iPod or iPhone.
Debuting in Tokyo, Burger King has installed iPod/iPhone docks in each booth to allow patrons to listen to music without disturbing others. The reason they've dubbed it 'Musical Showers' is due to the fact that the music streams from above. A chandelier-like speaker hangs overhead, containing any sounds within that booth.
Debuting in Tokyo, Burger King has installed iPod/iPhone docks in each booth to allow patrons to listen to music without disturbing others. The reason they've dubbed it 'Musical Showers' is due to the fact that the music streams from above. A chandelier-like speaker hangs overhead, containing any sounds within that booth.
Trend Themes
1. Personalized Soundtracks - More restaurants and businesses can offer personalized soundtracks to enhance customer experience.
2. In-table Speaker Systems - Innovative businesses can integrate in-table speaker systems for noise control and customization of customer ambiance.
3. Ambient Marketing - More brands can incorporate ambient marketing tactics, such as 'Musical Showers', to create unique and memorable experiences for customers.
Industry Implications
1. Food and Beverage - Restaurants, cafes, and bars can utilize personalized soundtracks to elevate the dining experience and differentiate from competitors.
2. Hospitality and Tourism - Hotels and resorts can incorporate in-room speaker systems to offer guests a customized and immersive experience.
3. Retail - Stores and shopping centers can use ambient marketing techniques, like overhead speakers, to create unique and engaging environments for shoppers.
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