This Platform Encourages Fans to Share Their Stories About Music's Impact
Alyson Wyers — February 11, 2016 — Pop Culture
References: musicimpacts & betalist
This social music podcast platform lets fans discuss music, but does away with reviews and ratings. Instead of elevating the opinion of critics, startup Music Impacts tries to bring fans into the discussion and offer a more interactive experience. Fans and artists alike can share their memories and the way music affected them, rather than getting overly technical with it. So far just one music podcast is up: 'In Memoriam: What is Your Favorite David Bowie Song?'
Featuring "a growing collection of stories from music fans around the world," the music podcast episodes consist of a conversation between the host and a special guest who discuss the impact music has on their lives. The last question is turned over to listeners to share their stories.
Featuring "a growing collection of stories from music fans around the world," the music podcast episodes consist of a conversation between the host and a special guest who discuss the impact music has on their lives. The last question is turned over to listeners to share their stories.
Trend Themes
1. Interactive Music Podcasts - Opportunity to create interactive music podcast platforms that allows users to share stories and discuss the ways that music has impacted their lives with special guests.
2. Crowd Sourced Music Curation - Opportunity to develop crowd sourced music curation tools that shifts focus from critic's reviews to fans' stories.
3. Personalized Music Discovery - Opportunity to develop tools and platforms that use fans' stories to curate personalized playlists based on the way music has impacted their lives.
Industry Implications
1. Music Streaming Services - Opportunity for music streaming services to incorporate interactive podcast capabilities and crowd sourced music curation into their platforms to create a more personalized user experience.
2. Audio Production Industry - Opportunity for the audio production industry to create new services and tools that enable the creation of interactive music podcasts with a focus on fans' stories.
3. Music Marketing Industry - Opportunity for the music marketing industry to develop campaigns that shift focus from criticisms to stories and the way music has impacted fans' lives.
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