This Capital FM Radio Commercial Shows You All the Hits
Kristian Carter — January 10, 2011 — Marketing
References: capitalfm & rihannadaily
Some of the biggest artists in the world have teamed up for a new advert to promote the nationwide launch of British radio station Capital FM. The advert features Usher, Rihanna and the Black Eyed Peas (to name a few), and sets out to promote Capital FM as one of the most significant radio stations in London.
In the Capital FM commercial, the artists talk about how important radio is to them as a medium and how it enables them to connect with their fans. I’m impressed with the roster of artists Capital FM have managed to pull together for the advert making this an undeniably effective way of launching Capital FM across the UK.
In the Capital FM commercial, the artists talk about how important radio is to them as a medium and how it enables them to connect with their fans. I’m impressed with the roster of artists Capital FM have managed to pull together for the advert making this an undeniably effective way of launching Capital FM across the UK.
Trend Themes
1. Celebrity-endorsed Advertising - Using popular celebrities to promote products or services through various media channels.
2. Brand Partnerships - Collaborating with other brands or businesses to promote a product or service.
3. Radio Advertising - Using audio channels to promote products or services.
Industry Implications
1. Entertainment - Partnering with popular musicians to promote media or lifestyle products.
2. Broadcasting - Capitalizing on radio advertising to promote various forms of media.
3. Marketing and Advertising - Utilizing celebrity endorsements in marketing campaigns across various mediums.
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