Mutrs Enables Fans to Become Investors of Their Favorite Indie Artists
Alyson Wyers — April 29, 2015 — Pop Culture
References: mutrs.me & springwise
This digital music exchange market enables indie musicians to sell shares to fans.The Mutrs platform enables fans to find new and established independent artists and earn rewards for buying stock in their favorites (thus becoming 'fansters). On the other hand, bands can earn money off digital shares, increasing their net worth and musical potential while interacting meaningfully with audiences at the same time.
Indie artists and label companies can create a profile to house their music, including downloadable audio and video files. Fans will be able to choose between singles, albums, box sets and collectors editions to support. When new initial music offerings (IMOs) are released, they will have a set number of associated digital shares with a base rate value. Music fans are encouraged become investors, meaning in addition to buying music files, they are purchasing shares that can be traded in the Mutrs Independent Music Exchange (MIME).
Indie artists and label companies can create a profile to house their music, including downloadable audio and video files. Fans will be able to choose between singles, albums, box sets and collectors editions to support. When new initial music offerings (IMOs) are released, they will have a set number of associated digital shares with a base rate value. Music fans are encouraged become investors, meaning in addition to buying music files, they are purchasing shares that can be traded in the Mutrs Independent Music Exchange (MIME).
Trend Themes
1. Digital Music Exchange - Disruptive innovation opportunity: Develop a platform that allows independent musicians to sell shares to fans and investors, providing a new way for artists to monetize their music.
2. Artist-fan Interactions - Disruptive innovation opportunity: Create tools and features that enhance the interaction between artists and their fans, fostering a deeper sense of connection and community.
3. Investor-focused Music Consumption - Disruptive innovation opportunity: Build a platform that incentivizes music fans to become investors, giving them a stake in the success of their favorite independent artists.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Integrate stock market-like features into music streaming platforms, allowing artists to sell shares directly to fans and investors.
2. Artist Management - Disruptive innovation opportunity: Develop platforms and services that enable artists and their management teams to effectively sell and manage shares in their music to fans and investors.
3. Blockchain Technology - Disruptive innovation opportunity: Utilize blockchain technology to create a transparent and secure marketplace for trading music shares between artists, fans, and investors.
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