Glassesusa.com Unveil the Muse Stache Glasses in Support of Movember
Grace Mahas — November 11, 2019 — Social Good
References: glassesusa & ca.movember
In anticipation of this year's 'Movember,' GlassesUSA.com unveiled the new limited-edition Muse Stache glasses in support of the initiative. The Movember Foundation is an organization that seeks to raise funds and awareness about men's health through a month-long challenge in November of growing out your mustache, a theme GlassesUSA.com has thoughtfully picked up on in the new bespoke frames.
The Muse Stache glasses boasts a demure black frame with a classic silhouette and a small icon of a mustache on either side. The lenses are unisex to allow both women and men to "move for Movember." Consumers can purchase the glasses online for $86 USD for single vision lenses and for each pair sold, GlassesUSA.com will donate $5 to the Movember foundation.
The Muse Stache glasses boasts a demure black frame with a classic silhouette and a small icon of a mustache on either side. The lenses are unisex to allow both women and men to "move for Movember." Consumers can purchase the glasses online for $86 USD for single vision lenses and for each pair sold, GlassesUSA.com will donate $5 to the Movember foundation.
Trend Themes
1. Movember-themed Products - Entrepreneurs can create Movember-themed products to show support for men's health while tapping into a seasonal market.
2. Unisex Eyeglasses - Creating glasses that both men and women can wear can appeal to a wider customer base and increase sales.
3. Socially Responsible Marketing - Marketing campaigns that tie in with a social cause, such as Movember, can create positive brand associations and attract socially conscious consumers.
Industry Implications
1. Eyeglasses - Eyeglass companies can create limited-edition products and support social causes to appeal to consumers and differentiate themselves in a crowded market.
2. Charitable Organizations - Charities can partner with businesses to create mutually beneficial campaigns that raise funds and awareness for important causes.
3. Seasonal Products - Companies can create seasonal products that tie in with holidays and events, such as Movember, to stand out from competitors and generate sales.
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