The J.R. Watkins Muscle Pain Relief Line Includes Three Products
Michael Hemsworth — March 3, 2021 — Marketing
References: drugstorenews
The J.R. Watkins Muscle Pain Relief line is being launched by the brand to provide consumers with a naturalistic way to manage their pain with a variety of sources. The product line includes the Lotion, Roll-On and Spray, which are all crafted with a range of natural ingredients including camphor, vitamin D, magnesium and peppermint. The products are rolling out to CVS Pharmacy starting on March 5, 2021 along with the new Cooling Pain Relief range to provide fast-acting relief from joint and back pain.
Vice President of Marketing and Innovation Melissa Ayers spoke on the new J.R. Watkins Muscle Pain Relief line saying, "As pioneers of natural, pain-relief remedies for over a century, we're thrilled to continue to lead and innovate within the over-the-counter topical analgesic category. The Muscle and Cooling Pain Relief lines provide ingredient-conscious consumers with better-for-you pain relief alternatives without compromising efficacy.”
Vice President of Marketing and Innovation Melissa Ayers spoke on the new J.R. Watkins Muscle Pain Relief line saying, "As pioneers of natural, pain-relief remedies for over a century, we're thrilled to continue to lead and innovate within the over-the-counter topical analgesic category. The Muscle and Cooling Pain Relief lines provide ingredient-conscious consumers with better-for-you pain relief alternatives without compromising efficacy.”
Trend Themes
1. Natural Pain Relief - The trend towards natural and non-invasive pain relief methods present opportunities for the development of more innovative and effective products.
2. Ingredient-conscious Consumer - The trend towards increased awareness of the ingredients in consumer products present opportunities for the development of transparent and natural products.
3. Topical Analgesic - The trend towards topical analgesic solutions that provide fast-acting relief present opportunities for the development of new and effective delivery systems.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can benefit from the increasing demand for natural pain relief solutions as consumers become more ingredient-conscious.
2. Pharmaceutical Industry - The pharmaceutical industry can explore partnerships and research and development to create new and innovative pain relief products using natural ingredients.
3. Retail Industry - The retail industry can benefit from the trend towards natural and non-invasive pain relief products by stocking and promoting these types of products in their stores.
1.9
Score
Popularity
Activity
Freshness
