Live Tinted's Huestick Captures the Vibrancy of Holi
Laura McQuarrie — April 15, 2020 — Fashion
References: livetinted & refinery29
'Free' is the name of the newest beauty multistick from Live Tinted and it boasts a bold berry color inspired by Holi, India's spring festival of color. The Huestick shares an ultra-creamy vegan-friendly, non-comedogenic, hypoallergenic and ophthalmologist-tested formula that can be used on the eyes, lips or cheeks—and it's packed with skin-nourishing ingredients like squalane, Vitamins C and E and skincare hero hyaluronic acid.
When it was just starting out, Live Tinted was supported by lipstick video from founder Deepica Mutyala going viral, and as a brand with a South Asian founder, Live Tinted is all about encouraging people to embrace their skin tone and embrace the colors that they've been discouraged from wearing.
Image Credit: Live Tinted
When it was just starting out, Live Tinted was supported by lipstick video from founder Deepica Mutyala going viral, and as a brand with a South Asian founder, Live Tinted is all about encouraging people to embrace their skin tone and embrace the colors that they've been discouraged from wearing.
Image Credit: Live Tinted
Trend Themes
1. Berry-hued Multisticks - Opportunity for the cosmetics industry to create more hydrating and multi-use makeup products with bold colors.
2. Skin-nourishing Ingredients - Opportunity for the skincare industry to incorporate more nourishing elements like squalane, Vitamins C and E and hyaluronic acid in their products for added value.
3. Embracing Skin Tone - Opportunity for beauty brands to encourage and celebrate diverse skin tones by creating makeup products that cater to a wider range of people.
Industry Implications
1. Cosmetics - The cosmetics industry can increase sales and meet customer demands by creating hydrating and multi-use makeup products with bold colors.
2. Skincare - The skincare industry has an opportunity to add value to their products by including more skin-nourishing ingredients like squalane, Vitamins C and E and hyaluronic acid.
3. Beauty - Beauty brands can capitalize on the trend of embracing diverse skin tones by creating makeup products that cater to a wider range of people.
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