Alleyoop's Multipurpose Makeup Brush Helps to Apply Four Essentials
Laura McQuarrie — February 11, 2020 — Fashion
References: meetalleyoop & newbeauty
It's extremely common for makeup brushes to be dual-sided but Alleyoop's multipurpose makeup brush offers even more ways than usual for people to apply cosmetics. The multi-tasking 4-in-1 Makeup Brush boasts a compact design to help with applying concealer, blush, eyeshadow and brow products. The all-in-one design includes a mix of sponge and synthetic brush applicators, plus a design that can be taken apart to reveal smaller brushes on the inside. Additionally, the blending sponge on the makeup brush can be replaced as needed, ideally every few months to minimize the spread of bacteria.
As Alleyoop specifically makes beauty solutions for women on the go, the brand also created a brush pouch that can be used to keep dirty sponges and brushes separate from the inside of bags.
Image Credit: Alleyoop
As Alleyoop specifically makes beauty solutions for women on the go, the brand also created a brush pouch that can be used to keep dirty sponges and brushes separate from the inside of bags.
Image Credit: Alleyoop
Trend Themes
1. Multipurpose Makeup Brushes - There is a trend in the beauty industry for multipurpose makeup brushes that can be used for various makeup applications, creating opportunities for companies to create innovative all-in-one designs.
2. Modular Makeup Brushes - There is a trend for modular makeup brushes that can be taken apart to reveal smaller brushes, giving users more versatility in their makeup application and creating opportunities for innovative designs.
3. Replaceable Sponge Applicators - There is a trend for makeup brushes with replaceable sponge applicators, ensuring that users can maintain hygiene and prevent the spread of bacteria while still maximizing the usage of the brush, creating opportunities for companies to create innovative replacement systems.
Industry Implications
1. Beauty Industry - The beauty industry is increasingly incorporating multipurpose and modular makeup brushes into their product offerings, creating opportunities for brands to innovate and differentiate themselves in the market.
2. Travel Accessories Industry - The creation of brush pouches and cases for multipurpose makeup brushes indicates a trend in the travel accessories industry for more compact and efficient storage solutions for beauty tools, creating opportunities for companies to offer innovative solutions that cater to on-the-go consumers.
3. Healthcare Industry - The trend for replaceable sponge applicators in makeup brushes highlights the importance of hygiene in personal care products, creating opportunities for healthcare companies to offer innovative solutions that promote cleanliness and prevent the spread of bacteria.
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