Upwell Installed Its Own Multifunctional Light Switch in IKEA
Laura McQuarrie — November 19, 2013 — Unique
References: walhub & designtaxi
Upwell is a small studio with a new product: a multifunctional light switch. In order to gauge the popularity of its new 'Walhub,' Upwell installed a bunch of the switches at IKEA to see if they'd get any interest. The studio had a man walk into the store in virtually the same kind of yellow IKEA shirts the employees were wearing and drop of stacks of the product throughout the store.
When people brought the Walhubs to the cash with the intention of purchasing them, this caused confusion amongst the staff, especially since customers described that there were "stacks" of the items on the shelves.
Clearly, this funny prank proves that there is a definite market of people who want to buy Upwell's Walhub.
When people brought the Walhubs to the cash with the intention of purchasing them, this caused confusion amongst the staff, especially since customers described that there were "stacks" of the items on the shelves.
Clearly, this funny prank proves that there is a definite market of people who want to buy Upwell's Walhub.
Trend Themes
1. Multifunctional Light Switches - Opportunity to develop and market innovative, multifunctional light switches with unique features and designs.
2. Experiential Marketing Pranks - Potential to create engaging and entertaining pranks as a form of experiential marketing to generate interest and test market demand.
3. Disruptive Product Placement - Opportunity to disrupt traditional product placement strategies by strategically placing products in unexpected locations to gauge consumer interest and generate buzz.
Industry Implications
1. Home Automation - Potential for integrating multifunctional light switches into home automation systems to enhance convenience and functionality.
2. Marketing and Advertising - Opportunity for creative marketing agencies to utilize pranks as a unique and attention-grabbing form of advertising.
3. Retail and E-commerce - Potential for retailers and e-commerce platforms to explore disruptive product placement strategies as a means of testing market demand and driving sales.
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