The Multi Media Est Campaign Nurtures Marketing
Meghan Young — October 9, 2011 — Marketing
References: mme.ro & ibelieveinadv
The Multi Media Est campaign shows that while advertising is essential to the success of business, if not executed to the best of one's abilities, it can be a waste of valuable money.
Instead of slapping a slogan and image together, Multi Media Est demonstrates that marketing must be honed and nurtured just like a small child. Certain taglines for the ads include: 'In no time, he'll be a strong and handsome ad,' and, 'Before you know it she'll be a tall and beautiful ad.' These advertisements reveal the importance of marketing as not just a small aspect of business.
Conceived by Berlin-based ad agency Saatchi & Saatchi, the Multi Media Est campaign sets the standard for successful ads, and aims to bring marketing to the forefront of the business agenda.
Instead of slapping a slogan and image together, Multi Media Est demonstrates that marketing must be honed and nurtured just like a small child. Certain taglines for the ads include: 'In no time, he'll be a strong and handsome ad,' and, 'Before you know it she'll be a tall and beautiful ad.' These advertisements reveal the importance of marketing as not just a small aspect of business.
Conceived by Berlin-based ad agency Saatchi & Saatchi, the Multi Media Est campaign sets the standard for successful ads, and aims to bring marketing to the forefront of the business agenda.
Trend Themes
1. Nurturing Marketing - The trend towards nurturing marketing campaigns that require more attention and creativity to be successful.
2. Personalized Advertising - The trend towards creating personalized advertisements that truly resonate with the target audience.
3. Marketing as a Priority - The trend towards putting a greater emphasis on marketing as a necessary and essential component of business success.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry has an opportunity to innovate by emphasizing the importance of creativity and attention to detail when developing campaigns.
2. Brand Management - The brand management industry has an opportunity to innovate by recognizing the importance of marketing in building and maintaining a strong brand reputation.
3. Business Consulting - The business consulting industry has an opportunity to innovate by helping companies prioritize marketing as an essential aspect of business success and implementing strategies for effective marketing campaigns.
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