MTV's ‘Staying Alive' Campaign Shows More Than Expected
Rose Nazarali — June 16, 2009 — Naughty
References: staying-alive.org & adsoftheworld
MTV has always been known for their risque advertisements, but the new MTV print ad in Belgium seems to push the envelope even further.
The campaign features ads with both male and female goodies, with signatures of some of the hottest artists plastered over them, giving the illusion of some very untamed pubic hair.
The words on the ad read, “some might stay forever.”
The purpose of the ads is to promote MTV’s ‘Staying Alive’ campaign, which helps draw attention to AIDS and HIV prevention among youth.
The campaign features ads with both male and female goodies, with signatures of some of the hottest artists plastered over them, giving the illusion of some very untamed pubic hair.
The words on the ad read, “some might stay forever.”
The purpose of the ads is to promote MTV’s ‘Staying Alive’ campaign, which helps draw attention to AIDS and HIV prevention among youth.
Trend Themes
1. Risque Advertising - Opportunity for companies to push the boundaries of traditional advertising and create impactful campaigns that capture attention.
2. Controversial Imagery - Potential for companies to use provocative and controversial images to generate buzz and raise awareness for important social issues.
3. Creative Messaging - Opportunity for companies to use clever wordplay and visual elements to engage audiences and convey meaningful messages.
Industry Implications
1. Entertainment - Use of unconventional advertising methods and provocative imagery to promote movies, music, and television shows.
2. Nonprofit - Utilizing controversial and attention-grabbing visuals to promote awareness and raise funds for social causes and campaigns.
3. Advertising and Marketing - Exploring innovative ways to create memorable and impactful advertisements that break traditional norms and challenge societal norms.
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