The MTTM Summer Lookbook Features a Patriotic Aesthetic
Vasiliki Marapas — June 5, 2015 — Fashion
References: mttmnyc & highsnobiety
Married to the Mob recently released a brand-new lookbook for its MTTM Summer 2015 collection. Shot by Lani Lee in New York City, the lookbook features model Jane Belfry in a series of baseball-inspired apparel, from jerseys and ripped jeans to crop tops and muscle tees.
Married to the Mob's signature, the 'Supreme Bitch' swimsuit, also makes a stunning return in this lookbook, alongside another swimsuit, which puzzlingly reads, 'Men are the New Women.' Whether this is meant to be a commentary on gender politics (and fluidity?) or just an attention-grabbing headline is hard to tell.
The theme for the lookbook, on the other hand, is pretty straightforward. If the giant flag Belfry seductively poses in front of didn't tip you off, the lookbook is solidly dedicated to American culture.
Married to the Mob's signature, the 'Supreme Bitch' swimsuit, also makes a stunning return in this lookbook, alongside another swimsuit, which puzzlingly reads, 'Men are the New Women.' Whether this is meant to be a commentary on gender politics (and fluidity?) or just an attention-grabbing headline is hard to tell.
The theme for the lookbook, on the other hand, is pretty straightforward. If the giant flag Belfry seductively poses in front of didn't tip you off, the lookbook is solidly dedicated to American culture.
Trend Themes
1. Patriotic Fashion - The MTTM Summer Lookbook highlights the trend of incorporating patriotic elements in fashion to tap into national pride and heritage.
2. Gender-bending Clothing - The 'Men are the New Women' swimsuit challenges traditional gender norms, presenting an opportunity for disruptive innovation and inclusivity.
3. Sports-inspired Apparel - The baseball-inspired apparel featured in the MTTM Summer Lookbook demonstrates the growing trend of incorporating sports elements into fashion.
Industry Implications
1. Fashion Industry - The Patriotic Fashion trend can be capitalized by fashion brands to provide consumers with designs and products that incorporate their cultural identity.
2. LGBTQ+ Market - The 'Men are the New Women' swimsuit presents a unique opportunity for businesses to target the gender-nonconforming and LGBTQ+ market with gender-neutral clothing that caters to diverse identities and promotes inclusion.
3. Sportswear Industry - The sports-inspired trend in fashion can be tapped by sportswear brands to explore innovative collaborations with fashion designers and create hybrid clothing that merges function and style.
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