The MTN DEW Outpost is Now Accepting Ranger Applications
Laura McQuarrie — December 8, 2021 — Art & Design
References: MTNDEWOutpost & prnewswire
MTN DEW Outpost is a new destination at Doe Mountain outside the town of Mountain City, Tennessee and the soda brand is looking to appoint a ranger to help nature lovers embrace more of the great outdoors. MTN DEW is supporting mountain activities in the area with thousands of acres of expanded trails and a brand-new archery course.
Pat O'Toole, vice president, marketing, MTN DEW, says "Our fans are exploring the outdoors now more than ever; it's the perfect time to return to Tennessee, and give back to the community." For the first time ever, the brand will be selecting a MTN DEW Outpost Ranger, who will be responsible for managing duties for one week at the destination for outdoor enthusiasts.
Pat O'Toole, vice president, marketing, MTN DEW, says "Our fans are exploring the outdoors now more than ever; it's the perfect time to return to Tennessee, and give back to the community." For the first time ever, the brand will be selecting a MTN DEW Outpost Ranger, who will be responsible for managing duties for one week at the destination for outdoor enthusiasts.
Trend Themes
1. Branded Outdoor Experiences - MTN DEW Outpost is creating a new destination for nature lovers to explore and is offering a chance for a ranger to manage duties for a week, representing a disruptive innovation opportunity for outdoor brands to create unique experiences.
2. Eco-tourism - MTN DEW Outpost's focus on nature and expanding trails represents an opportunities for the tourism industry to create more eco-friendly destinations.
3. Virtual Ranger Programs - MTN DEW Outpost's selection of a virtual ranger who is responsible for managing duties from afar represents an innovative trend where remote experiences can be created for people to engage with nature without being physically present.
Industry Implications
1. Beverage - MTN DEW Outpost's expansion into outdoor activities and eco-tourism represents a growth opportunity for the beverage industry to partner with outdoor brands to create unique marketing experiences.
2. Tourism - MTN DEW Outpost's focus on creating a new destination for outdoor enthusiasts represents an opportunity for the tourism industry to create more nature-driven experiences that support conservation and sustainability efforts.
3. Technology - MTN DEW Outpost's introduction of a virtual ranger who is responsible for managing duties from afar represents a disruptive innovation opportunity for the technology industry to create VR experiences for nature conservation efforts.
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