The MTM US-744X BB Automatic Watch is Functional Yet Chic
Michael Hemsworth — May 27, 2020 — Fashion
References: specialopswatch & hiconsumption
Military timepieces are focused on a utilitarian aesthetic that can sometimes leave style by the wayside, which is something the MTM US-744X BB Automatic watch aims to change with a decidedly subtle and chic design.
The timepiece is inspired by the US NAVY Virginia-Class attack submarine and features a blacked-out design that is subtle enough for everyday wear. The watch has a 50-hour power reserve along with day/date sub counters, as well as Tritium tubes that have been hand-applied to help illuminate the hours markers.
The MTM US-744X BB Automatic watch has a military-grade titanium and carbon fiber case that will deliver dependable use at depths as low as 3,300 feet when diving. The demure, limited-edition watch is priced starting at $2,800.
The timepiece is inspired by the US NAVY Virginia-Class attack submarine and features a blacked-out design that is subtle enough for everyday wear. The watch has a 50-hour power reserve along with day/date sub counters, as well as Tritium tubes that have been hand-applied to help illuminate the hours markers.
The MTM US-744X BB Automatic watch has a military-grade titanium and carbon fiber case that will deliver dependable use at depths as low as 3,300 feet when diving. The demure, limited-edition watch is priced starting at $2,800.
Trend Themes
1. Militaristic Timepieces with Chic Designs - Opportunities for designers to incorporate utilitarian military aesthetics into subtle and chic designs.
2. Tritium Tube Technology in Timepieces - The application of Tritium tube technology to wristwatch displays providing a reliable light source for timekeeping.
3. Military-grade Materials in Watchmaking - Innovation opportunities to utilize military-grade materials for watches in terms of durability and ruggedness.
Industry Implications
1. Luxury Watchmaking - Incorporation of military inspiration into luxury watches to create exclusive, limited edition timepieces.
2. Military & Defense Manufacturing - Opportunities for military and defense product manufacturers to enter the luxury watch market.
3. Outdoor & Adventure Retail - Marketing and selling durable and rugged fashion timepieces to people with an adventurous spirit.
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